Well-connected in entertainment circles, Marta Ortega was the driving force behind the brand’s celebrity collaborations, such as with film star Charlotte Gainsbourg.Īnd just like her father she is on her second marriage, to the model agency veteran Carlos Torretta, who works in the communications department of. Marta Ortega was the driving force behind Zara's celebrity collaborations, such as with film star Charlotte Gainsbourg While her father is known to shun the limelight, Marta Ortega has long been a fixture in the pages of women’s magazines, rubbing shoulders with high priestesses of fashion such as Anna Wintour and Diane von Furstenberg and reveling in her role as the photogenic ambassador of the world’s largest fast-fashion group, which is worth an estimated $47.3 billion according to Bloomberg.ĭaddy and daughter Ortega may both have started out their careers in retail, but that is where the comparisons end as, while Amancio Ortega left school at 13 to become a Jack-of-all-trades in a local shirt company, his daughter from his second marriage received the finest education, first with the Jesuits in A Coruña, before attending private school in Switzerland, then studying commerce at the European Business School in London.Īt 23 Marta Ortega entered the world of work without any fanfare, as a sales assistant at a branch of Bershka, where the only thing that hinted at her heritage was the Rolex on her wrist.Īlthough prior to last week Marta Ortega had no official executive function at Inditex, a group founded a decade after the first Zara store saw the light of day in 1975, she has played a prominent role in several sectors of activity and at a number of international branches, notably working with the new concepts division on the Zara Woman range of clothing and accessories and helping steer the brands overall strategy. Baptized “Zarina” by the Spanish press, the 38-year-old’s appointment heralds an era of change at a group that, in addition to Zara, owns the Massimo Dutti, Oysho, Pull & Bear and Bershka brands. A couple of weeks ago Marta Ortega took over the reins of Inditex, to become the most powerful businesswoman in Iberia. Inditex joined the mass exodus of companies out of Russia, saying in a statement earlier this month that: “In the current circumstances Inditex cannot guarantee the continuity of the operations and commercial conditions in the Russian Federation and temporarily suspends its activity”.Īccording to Reuters, Russia represented around 8.5 per cent of the corporation’s total earnings before interest and tax, and the exit could cause pain for the company just as Ms Ortega takes the reins.A coronation in A Coruña. It also presented her as being almost single-handedly responsible for Zara’s unicorn-like ability to blend high fashion with attainable prices.īut since then, the global economy has taken a battering in the wake of Russia’s invasion of Ukraine, which saw Inditex shutter more than 500 Russian stores and cut off access to online sales for Russian consumers. However, those concerns could be unfounded, with a Wall Street journal interview from last August depicting Ms Ortega as the brand’s secret weapon and revealing her ambitious plans for Zara’s future. It also sparked a flurry of criticism from a string of experts, who claimed it was bad news for the conglomerate, which is the biggest fashion retailer on the planet with more than 6500 shops scattered across the globe. Ms Ortega was named as Pablo Isla’s successor late last year.
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